Amazon Users can now "Search Inside the Book"
The previously announced feature that allows full-text searching on any book in Amazon's inventory has arrived, according to a gigantic GIF image announcement plastered on Amazon's home page. It's called "Search Inside the Book."
This is a clever idea that should greatly assist so many people find the information they need, and buy the book that has the information, to boot. Amazon's motive is obviously to make money, but in doing so they have also done the world a great public service, and should be applauded for doing so. Now, perhaps search engines will take a "page" from Amazon and do something similar.
I've long thought that Google, a partner of Amazon's, should work with major content providers and retailers to allow searching of premium content as a way to drive sales and subscriptions of premium content. Lord knows that content providers deserve all the help they can get.
There's a lot of information in the world that simply isn't available on the Internet, but it should be accessible online whether free of charge or "fee of charge," and Amazon's move is a great step in the right direction.
Posted by Cory Kleinschmidt
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