AOL Awakens from Years of Slumber
America Online has gone from super lethargic to super aggressive this week. CNET reports that AOL is set to relaunch the Netscape brand in early 2004 as a discount ISP charging in the neighborhood of 10 bucks a month, with fewer features, as compared to AOL's $23.90 monthly fee for premium content and ads out the wazoo.
This is a smart move, and way overdue. You'd think they would have done something to stanch the bleeding of their core dial-up subscriber base a long time ago, but no. AOL has also launched a media blitz to promote their new 9.0 online service, which has a host of new features that are probably mere iterations of previous features (a common practice with software providers these days; it's all about how well you market small changes to existing features, isn't it?). That little yellow IM guy they use in their ads is cute, but I'm still not ditching my cable modem for the wonders of the AOL Gated Community!
Posted by Cory Kleinschmidt
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