LookSmart Looks toward an Uncertain Future
Well, shoot. Just as I was starting to figure out how to get ranked highly in MSN using LookSmart, Microsoft goes and pulls the plug on LookSmart as of Jan. 15, 2004.
This move is disastrous for LookSmart, no matter how positive of a spin its CEO, Jason Kellerman, puts on it. If they don't land another big deal soon, they will likely have massive layoffs, or will have to be bought out by another portal or search engine. But, it's unclear who would want to merge with them, due to the recent consolidation in the search engine business.
Many SEO experts had wished nothing but ill will toward LookSmart when they abandoned their directory model last year for a hybrid PPC one, including me. But, for some reason I have a soft spot for LookSmart, and hope they're able to weather the storm and somehow survive. This kind of puts a damper on their enthusiastic announcement about their new, new PPC model, eh?
Posted by Cory Kleinschmidt
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