R.I.P. PageRank?
A lot of noise has been made recently about the state of Google’s PageRank technology. PageRank is dated, critics say. PageRank is useless. PageRank is dead.
There are obviously flaws in the technology, and yes, I have a bone or ten to pick with Google about the way a page’s PR is calculated – particularly in recent months (but hey, that’s a different story). PageRank is a key component of Google’s search technology (actually, Google refers to it as the “heart” of their software), and to remove it completely would obviously be difficult and silly.
One easy way to silence PageRank’s critics would be to remove the PR display function from the Google Toolbar. This would remove a significant chunk of the webmasters who judge their site’s success in Google strictly by PR – a very bad habit to develop. PageRank is important, but is it everything? No. Regardless, the topic of PR has become a much hotter one ever since Google started providing ranking information via its Toolbar.
Of course, it would also be silly for Google to sit on PageRank at it exists today and believe they will be safe from competition for the next few years. Web searchers and webmasters are a fickle bunch, which is obviously the reason Google became so popular in the first place.
Posted by Adam
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