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Wednesday, October 22, 2003
Sentenced to Be Everybody's Butler, at Least Once in a While
I'd be the first one to cheer at the prospect of another viable, profitable search engine company in a space so dominated by Google -- and Google doesn't even mind, since they serve ads there anyway -- but can someone explain to me why Ask Jeeves continues to post such strong user numbers that it's actually doing the unheard-of: adding to its cash reserves?
Is it:
(1) A lot of people still think there is a magic butler inside, ready to answer whatever question they type in?
(2) Savvy users know that Teoma is under the hood, and they go to ask.com when they've had a bit too much Google?
(3) The new ad campaign is really paying off?
(4) Some other reason that escapes me?
Posted by
Andrew Goodman
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