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Friday, November 14, 2003
A World Free of Advertrocities?
In this interview (brought to my attention by MarketingWonk's Tig Tillinghast), Bob Garfield is so lucid, I just ordered his book!
Cool quote (Bob Garfield says...):
"It’s not about who’s the funniest, who can come up with the best jaw-dropping digital effect, or who can come up with the best celebrity; it’s about selling shit to folks. And my definition of creativity, is figuring out, is marshalling your imagination resources to sell shit to folks, without making them go elsewhere with their remote control or whatever.
"And one of the reasons I’m so charged up about the Internet is because I believe it’s going to force people in the business to entirely rethink what constitutes creativity. It’s not that I’m not dubious of their ability to discard their old values, and their worst habits, and their worst impulses. I’m not particularly sanguine about that, but I think when they encounter failure using the old paradigm, they’ll understand that a gigantic opportunity awaits if they’ll only start thinking straight."
Posted by
Andrew Goodman
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