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Wednesday, December 10, 2003

Blizzard Sparks Online Shopping

Shopping.com made an interesting announcement today: the company said it saw a “dramatic rise” in traffic from the northeastern United States during last weekend’s blizzard. The announcement said the following Monday broke all previous one-day records for traffic, lead referral and revenue, attracting more two million shoppers, which equates to 35 shoppers per second. The company also said demand for snow throwers skyrocketed.

All in all, the company said it has served a record number of holiday shoppers since the “official start” of the holiday shopping season following the U.S. Thanksgiving holiday on November 28th. Among the items in hot demand this holiday season are MP3 players, engagement rings, New Balance athletic products and electric guitars – all of which aren’t exactly priced at the CD or book level. Could consumers finally be getting the hang of this “e-commerce” thing?

Posted by Adam




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