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Wednesday, January 14, 2004

The anti-e-card

So I'm in the card store yesterday and I see this whole section full of super-tactile, hippy-dippy greeting cards. Apparently hippies don't have many birthdays. Most of the cards are aimed at more generalized life phenomena such as "To My Son, I Love You."

Could it be? Yes! It's Blue Mountain Arts! Remember, those folks who had the little card business, had their son design a website, and before long, were selling their e-cards business for three-quarters-of-a-billion-dollars-worth of inflated Excite stock?

Go figure. To a billion dollars and back, and after the dust settles, the result seems to be considerably wider distribution of those distinctive textured paper cards? Way out, man. But can they do a little animated reindeer dance? I thought not. Not just yet, anyway.

Posted by Andrew Goodman




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