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Thursday, January 15, 2004
Need More Inventory?
Then you might consider trying Advertising.com's new pay-per-click bidding system that shows ads in a variety of creative formats around the web, including banners.
With a baffling range of such options now being rolled out to take on traditional ad middlemen like Doubleclick and leading PPC services like Google and Overture, it looks like there will be plenty of work for agencies in coordinating media buys. That's slightly ironic considering that the purpose of these ad networks is supposed to be to "roll up" an advertiser's campaign into one tidy package.
In light of this, further consolidation of the myriad players in the PPC field is logical and seems to be assured.
Posted by
Andrew Goodman
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