Overture "Decouples" Bids on Contextual Ads
Overture just sent a note to advertisers which included the following announcement:
"For the first time, you will be able to bid separately on Content Match keywords, decoupling them from your Pay-for-Performance bids on the same terms. This gives you greater control of your spend and return-on-investment on this product."
Hats off to Overture. Ads are worth more or less to advertisers depending on where they appear. Allowing advertisers to adjust bids separately to maximize ROI from contextual ads is the right thing to do.
Posted by Andrew Goodman
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