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Saturday, February 14, 2004
Cupid Takes over Google Toolbar
I usually post here when I see something truly remarkable, but don't expect many insightful observations in this one. Did anyone else besides me notice that Google now customizes their toolbar, in addition to their home page, on special days (like Valentine's Day)? I fired up my laptop today to check e-mail, and lo and behold, there was something different about my trusty Google toolbar. Cupid wuz there! It had hearts on the Google logo, search box and search button (a paricularly special touch, with an arrow through a purty red heart).
It's pretty refreshing when a big company devotes their time -- and therefore money -- for no other purpose than to celebrate a special day. Google may not be receiving anything tangible in return for their thoughtful thought, but they sure do engender brand loyalty. Could you imagine Microsoft doing anything like this, ever?
Yahoo has customized their Companion toolbar with special promotions relating to holidays before, but this one appears to serve no commercial purpose at all, and that's fun. Well, Google, just for that, you can be my Valentine for today! We'll talk about this Royal Carribean censorship issue when the afterglow wears off...
Posted by
Cory Kleinschmidt
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