Cliche Watch
Every time a search engine releases a personalization feature, the PR makes the rounds and we're forced to consume dozens of headlines about Google (or whoever) "getting personal." What does that even mean? Stop!
And while we're at it, a plea to journalists to stop using the empty phrase "pay-to-play" or "pay-for-play" when describing paid inclusion, pay-for-placement, paid listings, or whatever you might see fit to call them. Play? Do I look like Alex Rodriguez to you?
Traffick apologizes in advance for our own past and future contributions to the global cliche-flow. We'll try harder, promise.
Posted by Andrew Goodman
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