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Wednesday, March 31, 2004

Google's Web Alerts a Threat to Other API Tools?

The Register points out something I hadn't thought about: Google's newly announceed beta Web Alerts, while still rudimentary, are squarely taking aim at the small cottage industry of Google API tools like Google Alert that provide ranking-monitoring features.

Gideon Greenspan, the creator of Google Alert, says he isn't worried about Google's own alert system, and says his forthcoming premium service will offer much more than Google's basic service. Since Google really isn't in the business of providing a robust alert service, I tend to doubt their fledgling service will ever truly compete with third-party tools.

Can't wait to see your premium service Gideon! :)

Posted by Cory Kleinschmidt
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