Traffick - The Business of Search Engines & Web Portals
Blog Categories (aka Tags) Archive of Traffick Articles Our Internet Marketing Consulting Services Contact the Traffickers Traffick RSS Feed

Sunday, March 21, 2004

Newsweek Gets Google Happy

I used to get a bit annoyed by the omnipresent media coverage of Google, with all its standard cliches about two geeky Stanford graduate students turning a sleepy research project into a multi-billion dollar information storehouse that could one day become The Most Important Company in the World (if it hasn't already). But, with this week's Newsweek cover story on Google, "All Eyes on Google," I've changed my tune.

Yes, it does become rather tedious to read basically the same story over and over. The media frenzy that attends every cover story on Google is like a combination of information infection spreading from one company to another, and partly a panic about being the last media company in the country to worship the king of search. It's not all bad, though.

Brin and Page surely must tire of the incessant interview requests, but there's no doubt they recognize the immense value of such news coverage as they feverishly work to fend off Microsoft and Yahoo. The "Search Engine Wars," as they are called somewhat naively, are indeed some of the most fascinating skirmishes in the world today. (Sure beats that miserable one in Mess o' potamia!) At issue is truly nothing short of an information revolution that shows no signs of abating, as Newsweek rightfully points out.

The Newsweek article doesn't really raise any new interesting points in my mind, and, at times it gets the story wrong, if ever so slightly, but let's not split hairs, eh? I still recommend that everyone read the article. It's a good reminder that a) this is a pretty darn neat field to "be in" b) we've come a long way, baby c) you ain't seen n-n-n-nothin' yet!

Posted by Cory Kleinschmidt




View Posts by Category

 

Speaking Engagement

I am speaking at SMX Milan

Need Solid Advice?        

Google AdWords book


Andrew's book, Winning Results With Google AdWords, (McGraw-Hill, 2nd ed.), is still helping tens of thousands of advertisers cut through the noise and set a solid course for campaign ROI.

And for a glowing review of the pioneering 1st ed. of the book, check out this review, by none other than Google's Matt Cutts.


Posts from 2002 to 2010


07/2002
08/2002
09/2002
10/2002
11/2002
12/2002
01/2003
02/2003
03/2003
04/2003
05/2003
06/2003
07/2003
08/2003
09/2003
10/2003
11/2003
12/2003
01/2004
02/2004
03/2004
04/2004
05/2004
06/2004
07/2004
08/2004
09/2004
10/2004
11/2004
12/2004
01/2005
02/2005
03/2005
04/2005
05/2005
06/2005
07/2005
08/2005
09/2005
10/2005
11/2005
12/2005
01/2006
02/2006
03/2006
04/2006
05/2006
06/2006
07/2006
08/2006
09/2006
10/2006
11/2006
12/2006
01/2007
02/2007
03/2007
04/2007
05/2007
06/2007
07/2007
08/2007
09/2007
10/2007
11/2007
12/2007
01/2008
02/2008
03/2008
04/2008
05/2008
06/2008
07/2008
08/2008
09/2008
10/2008
11/2008
12/2008
01/2009
02/2009
03/2009
04/2009
05/2009
06/2009
07/2009
08/2009
09/2009
10/2009
11/2009
12/2009
01/2010
02/2010
03/2010
04/2010

Recent Posts


Google Local is Shear Inspiration Looks like Go...

See No Evil: Norton Blocking Paid Search Ads I ...

Want to Add Your URL to Yahoo? As promised, Yah...

SES World Tour Notes ClickZ Executive Editor Re...

Rising Search Tide Lifting Several Boats In the...

Would You Like Some Hypocrisy with your Tea, Good ...

Contextual Ads, Bidding, and Market Inefficiency ...

Portals Big & Important, Claims Forrester Today...

More on the Yahoo and Overture Developments: It's ...

Completely Uncalled-For SES Free Stuff Dig [see al...

 


Traffick - The Business of Search Engines & Web Portals

 


Home | Categories | Archive | About Us | Internet Marketing Consulting | Contact Us
© 1999 - 2013 Traffick.com. All Rights Reserved