Newsweek Gets Google Happy
I used to get a bit annoyed by the omnipresent media coverage of Google, with all its standard cliches about two geeky Stanford graduate students turning a sleepy research project into a multi-billion dollar information storehouse that could one day become The Most Important Company in the World (if it hasn't already). But, with this week's Newsweek cover story on Google, "All Eyes on Google," I've changed my tune.
Yes, it does become rather tedious to read basically the same story over and over. The media frenzy that attends every cover story on Google is like a combination of information infection spreading from one company to another, and partly a panic about being the last media company in the country to worship the king of search. It's not all bad, though.
Brin and Page surely must tire of the incessant interview requests, but there's no doubt they recognize the immense value of such news coverage as they feverishly work to fend off Microsoft and Yahoo. The "Search Engine Wars," as they are called somewhat naively, are indeed some of the most fascinating skirmishes in the world today. (Sure beats that miserable one in Mess o' potamia!) At issue is truly nothing short of an information revolution that shows no signs of abating, as Newsweek rightfully points out.
The Newsweek article doesn't really raise any new interesting points in my mind, and, at times it gets the story wrong, if ever so slightly, but let's not split hairs, eh? I still recommend that everyone read the article. It's a good reminder that a) this is a pretty darn neat field to "be in" b) we've come a long way, baby c) you ain't seen n-n-n-nothin' yet!
Posted by Cory Kleinschmidt
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