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Tuesday, April 20, 2004
AOL to Reboot Netscape
Well, it's about time. After doing virtually nothing with its Netscape brand since buying the company in 1998 (six years ago!), AOL says it plans to restart the Netscape brand in this News.com article. The AOL sources quoted in the article don't say what exactly they plan to do, but one safe bet would be to more prominently feature pay-per-click ads, although a quick search reminds me that Netscape does still feature Google AdWords listings in its search engine, which is basically a copy of Google's index.
Currently, Netscape is also branded as a discount Internet service provider that provides dial-up service for $9.95 a month, with no credit card required to register. I don't think I've read any press reports about how successful the recently launched Netscape ISP is, but my guess is that it ain't too hot. I did receive my first Netscape Internet service junk mail CD last week, though, so get ready for an onslaught of discs yourself. I had a feeling something was going to happen with Netscape after I saw that disc in my snail mail box.
Ah, the portal wars rage on...
Posted by
Cory Kleinschmidt
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