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Friday, April 02, 2004
BusinessWeek Likes Yahoo's Chances
Further to earlier posts about the bright futures ahead for web portals, BusinessWeek says that Yahoo's stock may not be overpriced after all because of 1) its search advertising revenues, 2) personalization offers unexplored revenue opportunities and 3) you guessed it, data mining user preferences for still more targeted advertising.
The article also points out that Yahoo has a perceived advantage because big brand advertisers tend to prefer those silly Flash ads over tiny sponsored links. Sounds realistic, but I don't know if it's true. Of course, there are many unsubstantiated claims in the article about Yahoo's superiority to Google because of the latter's lack of a close relationship with its search customers, but I find those points less compelling.
Posted by
Cory Kleinschmidt
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