Life Engine?
I know I'm not supposed to say anything if I can't say anything nice, but then wouldn't these be mighty blank pages?
At Cory's urging, I launched the Flash promo for Yahoo! the "Life Engine." I started out with Michelle, who uses Yahoo!'s "mail engine." I have to admit I laughed out loud at that one. I laughed and laughed. Real belly laughs.
The heartfelt mirth was triggered by two things. First, the explanation about the benefits of email, even web-based email, comes 5-10 years too late. It's just too basic. Do most of your 60-something and 70-something relatives use email -- Hotmail or Yahoo Mail even? They get it! And poor Michelle, in the 25-to-34 demographic, just catching onto the benefits of email. It helps her to "manage the pace of her life." Michelle, from the rest of us to you: welcome to email.
The second fantastic statement is that she likes to use IM to chat with her ex-boyfriend. "It's good to keep in touch."
Hey, Michelle, it would be bad enough if you had a weakness for exchanging too many ill-advised emails with your exes -- at least then, you would be managing the pace of your life. But IM? Is this wise? Also, look behind you. Your boss is over your shoulder. And your current boyfriend is coming up in the elevator. Abort that chat now! What's a grown woman doing spending all her time chatting, anyway?
Posted by Andrew Goodman
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