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Thursday, April 15, 2004
Man of Many Hats
Red Hat founder Robert Young has purchased his hometown football team, the Canadian Football League's Hamilton Tiger-Cats. Kevin Marron got the lead paragraph exactly correct: "Oskee Wee Wee. Linux, eat 'em raw." (Although he forgot the Oskee Waa Waa.)
Other wealthy high-tech sports team owners have often been destructive meddlers. But I have a good feeling that under the low-key Young, things are going to be different. Whoops, something's coming in over the wire...
Top Ten Ideas of New Hamilton Ti-Cats Owner Robert Young...
- Quarterback receives plays from bench on BlackBerry. Advantage -- can trade his portfolio during commercial breaks.
- Campaign to rebrand Hamilton, Ontario from "gritty steel town" to "only a 45-minute drive to the University of Waterloo."
- Three words: open source steroids.
- Cross-branding opportunity with new software startup "Tiger-Striped Helmet"
- Instead of aiming for small annual profit, plans to create massive losses, then take the company public.
- Team mascot change: instead of random guy in tiger suit, Martin Short in fat suit.
- Master plan to pump up U.S. interest in team, then apply for membership in NFL. How? Three words: Super Bowl Commercial.
Well, that's only seven. The suggestion box is open.
Posted by
Andrew Goodman
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Andrew's book, Winning Results With Google AdWords, (McGraw-Hill, 2nd ed.), is still helping tens of thousands of advertisers cut through the noise and set a solid course for campaign ROI.
And for a glowing review of the pioneering 1st ed. of the book, check out this review, by none other than Google's Matt Cutts.
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