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Tuesday, April 27, 2004

Moreover's Free Webfeeds to be AdSense-Supported

With little if any fanfare, Google has gained a new partner for its contextual ad listings: Moreover, the news aggregator. The tens of thousands of webmasters who use the free webfeeds from Moreover are being asked to sign up for a new feed service at a Moreover division called FeedDirect.

Given the uneven quality of Moreover's feeds these days (it seems unsure whether it's a free-for-all blog feed or a carefully-chosen feed of articles from trusted news sources), this could be the catalyst some publishers need to explore alternatives such as startup Topix.net, which also offers feeds.

There is considerable demand amongst publishers for better-quality custom news aggregation out there, but many got used to not paying for the services. Few would pay steep fees since numerous free options are available. Many won't accept the idea of showing ads, either, especially if Moreover, and not the publisher, gets the part of the revenue that doesn't go to Google.

A middle-ground solution would surely be some kind of compromise that offers better customization of sources, look, and feel, with no requirement to show ads. Since we currently use Moreover on Traffick.com, but would love to try something new, we're open to ideas.

Posted by Andrew Goodman




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