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Friday, April 09, 2004
Yahoo's "Life Engine" Campaign Kicks Off
Head over to Yahoo's home page, and you'll see a Flashy banner ad, the kind that Andrew just loooooves in his Yahoo Mail, promoting Yahoo's new tag line and ad campaign. The new slogan is "Yahoo: The Life Engine." Clicking on the ad brings up a clever Flash movie that jams with cool grooves while explaining why Yahoo considers itself a "life engine."
I think this campaign will go over very well and should help Yahoo build increased brand awareness. What with its recent stock split, it's hard to argue against Yahoo's has huge momentum and strong position for future growth.
Now if we can just get those ads out of Yahoo Mail, as Andrew implored, I'd be pretty happy!
Posted by
Cory Kleinschmidt
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