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Monday, May 17, 2004

How Not to Do It

Clicking through Yahoo News for my requisite morning Brad Pitt story, I noticed a small banner ad for Gomez Advisors, "The Internet Performance Measurement Company": "download our latest white paper."

The landing page isn't exactly the most persuasive. Who ya gonna call?

I'll leave the Yahoo ad sales team to explain to us why this appeared at the bottom of an entertainment news article.

Posted by Andrew Goodman




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