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Friday, May 14, 2004
So pustule-ware artists WhenU have had their search rankings, um, "re-evaluated" by Google and Yahoo because they were using cloaking techniques in an attempt to generate higher rankings for reprinted articles that gave favorable press to the company. Put simply, it's called spamming the engines, and you shouldn't do it. No matter how much the client pays you.
WhenU places the blame on the "New York search optimization firm" that did the work.
A question and a comment... (1) wonder who that company is? I suppose there are a lot of New York search engine optmization firms; (2) don't blame a contractor for doing work that you obviously approved of.
Too many companies seeking higher rankings in search engines are willing to look the other way at the tactics used to achieve them. Sorry, it's your responsibility if you fail to do due diligence on your vendor's tactics.
In most cases, though, it's being done with the full complicity of the client. Undoubtedly that's the case here.
Posted by
Andrew Goodman
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D'oh!
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