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Wednesday, May 12, 2004

Yahoo WebRank Toolbar: A Bad Idea Whose Time Has Come?

Danny Sullivan is missed at SES Toronto (get well soon everybody), but according to our sources, has been making time to keep up with his usual busy writing schedule this week. And his past writings still come up on ClickZ when it's their time.

Today's ClickZ article expresses Danny's clear misgivings about the idea of a Yahoo "PageRank-tool-bar-like" feature. Webmasters spent far too much time obsessing about the PageRank meter in the Google Toolbar. (This article may be a republished version of something that previously appeared on Search Engine Watch.)

One thing about it: if you don't download the Yahoo Companion, or simply remove it due to desktop overload as I did some time ago, then you'll never see the page ranking meter even if Yahoo does proceed with it. How many toolbars can one person use?

Like Danny, I'm also very curious as to whether Microsoft will come along with a similar thing. As well, Netscape and Alexa (now owned by Amazon) are amongst the long list of other companies who have vied for attention in this "browsing companion that gives you info about the sites you're on" (how's that for mid-SES coherence?) market. There should be new ideas coming out here that might really help users quickly judge the worth or relevancy of pages.

Posted by Andrew Goodman




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