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Wednesday, June 09, 2004

And a Moo-Moo Here, and a Quack-Quack There...

Old McThrifty had a site,
e-i-e-i-o!

And on that site he had some links,
e-i-e-i-o!

He'd hired someone to help him get something free,
Can't you seeee the ironyyyyyyyy...

So with those links he joined a scheme -
here a link, there a link, everywhere a quack-quack...

[6 months later]

And then, one day, the Google Gods zapped Old McThrifty with a nasty penalty. Rankings lost! Reputation tanking! And worst of all, much time and money wasted by being cheap, instead of strategic.

As Sherpa Anne Holland so aptly put it, it's not just about ethics, it's about business risk! Or to put it another way... grow up! (She wrote this a few months ago, but I noticed it today due to a glitch in the ol' Moreover news feeds...)

And across from Old McThrifty, the beautiful green pastures of Old McSmarty's site... what a contrast! Old McSmarty did things the right way, the Traffic Without Trying way, and has kept basically the same search engine rankings for years. Not only that, but with the money and time Old McSmarty saved, he has plenty of time for hang gliding, going to the opera, eating fried Mars bars with fine wine, rebuilding his vintage Corvette, and playing with his kids.

And that's the moral of the story!

Posted by Andrew Goodman




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