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Saturday, June 05, 2004
Google has quite a few editorial guidelines for advertisers using its AdWords program. The introduction of image ads for the AdSense (content targeting) part of that program appears to have fostered a whole new layer of "good vs. evil"-determining bureaucracy.
One type of banner that is not permitted: banners that look like system warnings or drop-down option menus. Any banner creative that is even mildly deceptive and designed to look like part of the site's or the browser's navigation can be banned.
So to those critics who've been saying stuff like "what's next? pop-ups? or those banners that ask you to click the monkey to win a prize?," we can safely say relax. If these static image banners are so strictly regulated, it's unlikely that any monkeys will ever be harmed in the making of an AdSense campaign.
Posted by
Andrew Goodman
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D'oh!
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