Chance are you've heard of RSS, which is a "push" technology that is completely opt-in and that is very similar to e-mail -- but without the headaches of spam and false-positive spam filters.
Marketers are understandably scrambling to figure out how to tap into this powerful yet simple web technology because of the above reasons. I've experimented with RSS but haven't found the best way to read RSS feeds. The module offered by My Yahoo is a good first step, but even though I like it, it still feels a bit cumbersome. I'm convinced a better way exists.
Perhaps that better way is NewsGator, which offers a plug-in newsreader for Microsoft Outlook. NewsGator isn't related to Claria (nee Gator Corporation), thank god. It's been garnering lots of positive press coverage lately. It even received venture capital funding last week (gasp!), which would make only the second known RSS reader, according to PaidContent.
So, keep an eye on RSS, and if you're a bit adventurous, try it out. RSS just might be the replacement for e-mail publishing. Oh, and don't forget that you can get Traffick.com in your RSS reader, too, by saving this URL:
http://www.traffick.com/atom.xml
Posted by Cory Kleinschmidt
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