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Monday, August 02, 2004

Standing Up for Google vs. GEICO

Apparently, some defenders of Google in the trademark infringement lawsuit launched by GEICO don't believe that the holding of a trademark equates to carte blanche to restrict fair commercial speech. Like me, some such defenders believe that Google and Overture have the right to display targeted ads near search results using matching technology.

It's a shame, therefore, that Google is still (although with less gusto than in the past) buckling to pressure from some large trademark holders and unilaterally deciding to disable those keywords in advertiser accounts.

I advertise on a few search-industry related keywords to drive readers to this site. (Bidding only a few pennies on certain keywords to display an ad that refers to "search industry news.") In connection with that ad group, Google recently disabled the keyword "MSN." Bok-bok-bok-bok. You're not afraid of a little company called Microsoft, are you, Google?

Posted by Andrew Goodman




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