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Monday, September 27, 2004

All-New My Yahoo! Coming to You Soon

The long-awaited upgrade to My Yahoo is finally underway. Users of the personalized Yahoo service now see a link near the top of their page exhorting members to try the new My Yahoo Beta. Ever the intrepid adopter of new features, I had to check it out.

The early buzz: this is very good. Those annoying Times New Roman fonts were driving me insane, as were the lame color and content choices. This new approach seems fairly radical, while retaining the elements of personalization that make My Yahoo the industry leading personalized portal experience.

For more info on what the changes entail, go here.

One thing that really jumps out at you -- and it's no surprise, really -- is a dominant search box similar to that on the main Yahoo.com home page. Unlike other portal elements, it doesn't seem possible to turn off that "module." And it's small wonder, considering that this little (OK, large) box is what will finance this overhaul, thanks to the PPC ads that greet you on the other side.

Posted by Cory Kleinschmidt




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