Catching up on this one: ResearchBuzz recently celebrated its 300th issue. As online search hype has ebbed and flowed, Tara Calishain has been like a rock, if you'll excuse the Seger-sellout lyric. Moreover, she is one online research expert who has managed to stay out of the clutches of Search Engine Watch. (ha!) To coincide with this date she released a book, Web Search Garage. ("Prentice-Hall? Those bastards?") This is a woman who has evidently taught Tom Peters to search for stuff! And as we all know, when smart people start getting smarter about searching for stuff... look out!! In a somewhat unrelated vein, have you ever noticed how often her name is seen in the same place as Metallica? 17 times, to be exact.
In other news, Ask Jeeves PR kicks into overdrive (I received a postmark with a big question mark on it) to hype the launch of their new personalization suite ("save your search history" a la A9). News search service Topix.net is part of the fun, scoring their first-ever portal partnership.
As quoted in the Reuters UK story, Gary Stein's analysis of Jeeves' particular take on search personalization, though blunt, strikes me as right on the mark. People might be too lazy to try it. "Slightly better than bookmarks" isn't going to blow anyone's mind.
Posted by Andrew Goodman
| | Permalink
 |
 |
 |
The Traffick Search Engine Directory :: |
| » Internet Marketing » Internet Tools » Search Engines |
» Web Browsers » Web Portals » Webmaster Tools |
» About the Directory » Add URL » Traffick Report: Flock |
