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Wednesday, September 15, 2004

Trademark and Advertising: We'll See

Fair and balanced take on trademark by Deborah Wilcox. Although she advises advertisers to take a conservative approach (because her firm wants clients on both sides, particularly the litigious ones), she's well aware that the facts of particular cases may indeed support the advertiser, as she adroitly argued in the Moot Court session at SES San Jose.

A fairly busy news day today (FindWhat announces pay-per-call and so on), and I had some potential riffs about "wikis" and A9 (a.k.a. Google Labs 2) to share, but when it comes to spending an hour constructing the ultimate blog (actually, I did spend too long writing about A9 only to have Blogger die on me)... after spending a day working at the desk on a July-like day in September... as a famous man once said, "it's too sunny for that."

It's a good thing I don't live in California.

In silly news, metasearch engine Dogpile is now going to be called "Webfetch" across the ocean. Apparently, the name "Dogpile" conjures up ghastly images of what the search engine's mascot, Arfie, might leave on the "sod." Whoops, did I make another faux pas? I meant turf.

Hmm, I feel like I should sell you something today. OK, maybe we'll just give something away. Like other GMail users I now seem to have more GMail invites than I can give away. If you still lack GMail, post a comment on any of today's search engine news, leave your email address, and I will send one of the 12 invites I've got saved up.

Posted by Andrew Goodman




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