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Tuesday, October 12, 2004

Come to Don Mills, Get a Free Prize!

Next week (Thursday, Oct. 21), the Canadian Marketing Association is putting one a one-day Digital Marketing Conference. Heady-sounding name, but as far as content goes, it promises to be all meat, no fluff. The a.m. keynote is by John Tory, leader of the Ontario Progressive Conservative Party and former CEO of Rogers Cable (the wonderful company that is making it possible for me to be connected to the Internet as we speak, while selling the little box that lets me watch Curb Your Enthusiasm and 238 other shows in that other room, somehow managing to fit all those various charges on the same bill).

At lunch, bestselling author Seth Godin is giving the luncheon keynote, which should be worth the price of admission in itself.

Sandwiched in between those are some more detailed sessions. Patrick Keane, head of Google Advertising Strategy, speaks on "The Search Economy," promising to provide solid data and actionable strategies for marketers.

Following that, some panel sessions break out. I'll be moderating "Search Marketing in Canada." Successful e-businesses like Tripcentral.ca will talk about how they aggressively pursued search marketing to achieve rapid growth, and will take questions from the audience.

In the afternoon, Stuart McDonald, a senior VP at Expedia.com, will share insights about fast-growth segments like online travel, but also promises to provide insights as to the overall vision behind Barry Diller's Interactive Corp.

If you are (or plan to be) in the general vicinity of Toronto, and are one of those people who doesn't miss an opportunity to learn more about what makes the Internet economy tick, check it out. Remember, that's the Westin Prince in Don Mills, not the Westin Harbour Castle.

Posted by Andrew Goodman




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