Google announced today it had officially launched Froogle UK – in beta, of course.
The UK specific version of Froogle features prices in UK Pounds and AdWords ads from British merchants. The company said it hoped the launch would offer a “better online shopping experience” both today and during the upcoming holidays. As with the US version, users can see product photos and links, and can also submit a data feed.
Because of the size of the market, the UK was a logical next step for Froogle. But when the company will continue into other European markets for Froogle, like Germany and France, is still somewhat of a question mark. As this Reuters article points out, heading to Europe means competing with Kelkoo – a comparison shopping site that is one of its largest advertisers. Kelkoo has been buoyed over the past three years by skyrocketing sales as e-commerce finally gains traction in Europe – something that will likely help Froogle UK, too.
Posted by Adam
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