Stefanie Olsen reports that Google has launched what may be the first civil suit directed at a group conspiring to defraud advertisers through click fraud. It's about time. Not so subtly, for some time I've been advocating jail time for those who conspire to commit click fraud.
(While no one in the industry explicitly disagrees with my stance, they do sometimes scratch their heads and wonder how they could possibly benefit from a response that doesn't allow them to sell a fraud-auditing tool. Sending conspirators to jail? What's in it for us? Nothing but justice, friends.)
I've started a thread about this topic on SEM 2.0 (you'll have to join to participate).
Posted by Andrew Goodman
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