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Friday, December 24, 2004

AdWords Exposed!

Unless my normally eagle eyes had been failing me, Google has quietly introduced a way to view all AdWords listings relating to your search by clicking a link titled "More >>" at the bottom of the first-page search results listings. Clicking the link displays a page of nothing but sponsored links, presumably all of the available AdWords advertisers for that keyword phrase.

This "full frontal" approach is a nice Christmas present for advertisers without deep pockets, as it will likely increase the exposure for advertisers whose ads normally wouldn't appear until page 2 or 3 of the Google search results.

Posted by Cory Kleinschmidt




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