Traffick - The Business of Search Engines & Web Portals
Blog Categories (aka Tags) Archive of Traffick Articles Our Internet Marketing Consulting Services Contact the Traffickers Traffick RSS Feed

Friday, January 14, 2005

Times to Google: Hire More English Majors!

No, not to make sure that ads are better-written. Rather, to debate at length whether the tenor of the editorial standards is 'prescriptivist', or some such thing.

Here's what I think. (I know you were expecting this "here's what I think" part. But I did fool you somewhat by not writing about the seven other much more important bit of search industry news from the past couple days.)

We're running out of establishment figures to rail against. Take Bush. I mean, we really needed that guy in office. Without him, would we, the Jon Stewarts of the world, have any function whatsoever? Clinton was cooler than us, and that just won't do, at least for our self-image.

Now what about this What Not to Wear show? Brilliant. In real life, of course, no one could give two hoots what you wear. A couple of weeks ago, I went to meet an industry colleague in preparation for a meeting with a client. He was in a suit and tie, I in a sweater looking like a slob; it was the first time we'd met, so I felt both silly and resentful. "Man, I really should have picked up my dry cleaning." And then, "I mean does this guy not get it? We're changing the world here, not wearing ties. I'll bet he collects cuff links."

Then I went to meet him and the client, on the client's premises. This time I showed up wearing a nice suit (no tie though) and a flashy overcoat I'm still not sold on. This time, my colleague was in something like a sweatshirt. Also, he was slouching the whole time. None of this mattered. It appears that when it comes to how you dress or how you sit, you might as well flip a coin.

This surely must be shattering to the fashion industry's pocketbook, and to the self-image of those who always dress for success. What Not to Wear is an important bit of fiction. Those who play along with the show's premise and believe that image is everything get their ego stroked; meanwhile, those who feel like they disagree with the whole thing can snicker up their outdated sleeves about the whole thing being "prescriptivist." Perfect! Both the establishment and the 99.5% of the planet who believe they're anti-establishment get what they need.

So back to Google, and their editorial rules for advertising that appear to err on the side of "old-fashioned" English. Google's like that clever cousin who's either just a bit too cool for their own good (making Establishment Gramps feel comfortable as he weaves tales of hubris) or just a bit too uptight for the 'rest of us.' Overeducated hawkers of thongs can rest secure in the knowledge that they would use the edgy construction of "them" -- em, to be exact -- if only "they" (or as I like to say, "ayy") would allow it.

Google's your uncool cousin. It's like the government young people would rail against, if the act of even bothering to rail against the government weren't proof that you bought into the very importance of all that.

They're like a government you wouldn't bother to overthrow (because you'd be too cool to bother). But instead would lightly critique in a Times article that only lightly plugs your lacy thongs, which you sell on the side. Down with The Guvernment! In a detached, please-buy-my-stuff-and-be-titillated-by-my-tale sort of way.

Posted by Andrew Goodman




View Posts by Category

 

Speaking Engagement

I am speaking at SMX Milan

Need Solid Advice?        

Google AdWords book


Andrew's book, Winning Results With Google AdWords, (McGraw-Hill, 2nd ed.), is still helping tens of thousands of advertisers cut through the noise and set a solid course for campaign ROI.

And for a glowing review of the pioneering 1st ed. of the book, check out this review, by none other than Google's Matt Cutts.


Posts from 2002 to 2010


07/2002
08/2002
09/2002
10/2002
11/2002
12/2002
01/2003
02/2003
03/2003
04/2003
05/2003
06/2003
07/2003
08/2003
09/2003
10/2003
11/2003
12/2003
01/2004
02/2004
03/2004
04/2004
05/2004
06/2004
07/2004
08/2004
09/2004
10/2004
11/2004
12/2004
01/2005
02/2005
03/2005
04/2005
05/2005
06/2005
07/2005
08/2005
09/2005
10/2005
11/2005
12/2005
01/2006
02/2006
03/2006
04/2006
05/2006
06/2006
07/2006
08/2006
09/2006
10/2006
11/2006
12/2006
01/2007
02/2007
03/2007
04/2007
05/2007
06/2007
07/2007
08/2007
09/2007
10/2007
11/2007
12/2007
01/2008
02/2008
03/2008
04/2008
05/2008
06/2008
07/2008
08/2008
09/2008
10/2008
11/2008
12/2008
01/2009
02/2009
03/2009
04/2009
05/2009
06/2009
07/2009
08/2009
09/2009
10/2009
11/2009
12/2009
01/2010
02/2010
03/2010
04/2010

Recent Posts


Got Permission? Marketing with the Grain in 2005

Fare Thee Well

Blogging as Grassroots Journalism

Yes, but...

Google's New Affiliate Policy Benefits (Nearly) Ev...

What's Wrong with This Picture?

The Big Guys Battle for Your Living Room

PCWorld Likes Thunderbirds

A New Year, a New Traffick!

Give Sage Some of Your Thyme

 


Traffick - The Business of Search Engines & Web Portals

 


Home | Categories | Archive | About Us | Internet Marketing Consulting | Contact Us
© 1999 - 2013 Traffick.com. All Rights Reserved