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Saturday, January 08, 2005
There's now the expected chatter going around that Google's new affiliate advertiser policy has "holes" in it. I certainly raised the issue when I talked with Google's Salar Kamangar about the new policy last week. Anyone who uses the AdWords interface is aware that one could theoretically display a false display URL coupled with a redirect, or something, to get around Google's policy. I'm sure one could come up with a million little loopholes if one tried.
The point about policies is, though: they all have holes. If you create a new speed limit, unless you have a device that controls the engine of everyone's car, you now need to enforce the policy. (I believe this is Policy Studies 101.) The fact that an editorial policy might have loopholes is a big yawn. Laws against murder have loopholes too!
As with all policies, there are instruments to enforce them, and a quantifiable percentage of cases (no doubt over 95%) will conform to the policy through automated means, and 95% of the remaining violators will be caught through editorial cleanup, leaving perhaps 0.25% of cases unresolved.
Posted by
Andrew Goodman
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D'oh!
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