My buddy Ray Allen is at it again, quoted in the New York Times article "Web Search Sites See Clicks Add Up to Big Dollars." Early February, with the Masters just a few weeks away. Not a bad time for a little publicity!
Ask Ray Allen, a former ad agency executive who is now the president of American Meadows, a wildflower seed supplier in Williston, Vt. "I used to spend millions of dollars of other people's money on TV, radio and newspapers," Mr. Allen said. He now spends about $300 a day to buy search terms like "wildflower seeds" and "hummingbird garden" from Google and Overture to advertise his own company, reaching a national audience of potential customers. "Never in the history of media," he said, "has a small business been able to have that much reach."
In addition to selling seeds and bulbs, Ray has a wonderful blog, This Week in Wildflowers. This is a guy who gets it.
Posted by Andrew Goodman
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