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Friday, February 04, 2005
My buddy Ray Allen is at it again, quoted in the New York Times article "Web Search Sites See Clicks Add Up to Big Dollars." Early February, with the Masters just a few weeks away. Not a bad time for a little publicity!
Ask Ray Allen, a former ad agency executive who is now the president of American Meadows, a wildflower seed supplier in Williston, Vt. "I used to spend millions of dollars of other people's money on TV, radio and newspapers," Mr. Allen said. He now spends about $300 a day to buy search terms like "wildflower seeds" and "hummingbird garden" from Google and Overture to advertise his own company, reaching a national audience of potential customers. "Never in the history of media," he said, "has a small business been able to have that much reach."
In addition to selling seeds and bulbs, Ray has a wonderful blog, This Week in Wildflowers. This is a guy who gets it.
Posted by
Andrew Goodman
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D'oh!
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