One way to look at Google releasing an API for AdWords is that now they've come up to where Overture already was. But hang on a second. I just got off the phone with John Marshall, CEO of right-brained web analytics company ClickTracks. In his view, the AdWords API puts Google in a "strong competitive position" because "everyone can use it."
This just isn't so for the Overture API. The process of partnering with Overture in this regard is reportedly cumbersome and restrictive.
Posted by Andrew Goodman
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