Run, don't walk, to check out Mike Grehan's interview with Apostolos Gerasoulis, the chief scientist for Ask Jeeves (and founder of Teoma, the search engine company acquired by Jeeves), and Jim Lanzone, Senior VP, Search Properties.
The biggest highlight may have been Lanzone proferring a generous invitation to Mike to join them at White Castle. But a close second is Dr. Gerasoulis stirring up some minor controversy speculating on the extent to which Google results are an actual implementation of PageRank (not much, or at all).
If you read closely you'll catch the part where the savvy scientist completely sidesteps a question about Microsoft's entry into the market. He does so by flattering Mike and the community of search engine optimisation professionals. (Works on me every time, too.)
For the industry veteran, there are a whole bunch of other substantive comments from all three participants, including a reasoned rejection of the type of XML-feed paid inclusion that Yahoo currently offers.
Posted by Andrew Goodman
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