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Saturday, March 12, 2005
Seth points to an ironic mixup by the producers of Spamalot. (And I thought it was ironic when I heard that one of the Jupitermedia brass was heading out to see the show with a Yahoo notable.)
Sometimes you wonder where some people have been hiding for the past ten years. I just received a press release from the communications director of a well-meaning nonprofit -- it went to 500 Canadian journalists (why I'm on that list is another question mark; in a separate incident, I have been hearing in painful detail what Tennis Canada is up to lately), all of whose email addresses were neatly exposed, not just in the cc: field, but in the To: field!
Public relations 101: don't spam, don't reveal hundreds of email addresses. Although I am grateful that I now know how to contact a couple of my favorite people at the Weather Channel and the light rock station.
Posted by
Andrew Goodman
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Andrew's book, Winning Results With Google AdWords, (McGraw-Hill, 2nd ed.), is still helping tens of thousands of advertisers cut through the noise and set a solid course for campaign ROI.
And for a glowing review of the pioneering 1st ed. of the book, check out this review, by none other than Google's Matt Cutts.
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