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Wednesday, March 30, 2005

The Domain Name that Nearly Got Away

If I can't be original, at least I can be helpful. Seth wrote about spring cleaning on his blog. I'll keep this one short. Just three little pick-me-ups to get you rolling into the best time of year (in this hemisphere anyway). #2 might have to wait until next spring, though, depending on how ambitious you get.
  • Penelope Trunk is right. Clean your desk. Today, with that big pile of scary-looking clutter all around you, every day you come into your office mortified and sweaty, feeling like there is so much to catch up on. Clean it all up and you realize the truth, you're an effective, busy, competent person who can begin and end their day, rather than feeling like the day needs to follow you around all night and haunt you.
  • Take a stand against an established monopoly. Yep, I know, you probably have enough money to afford that cellphone plan, and inertia rules. That ain't the point. Check out some upstart like Virgin Mobile who doesn't appear to be trying to screw you over. When Apple or Google come out with a newfangled phone thingy complete with a new kind of wireless network, buy that. Yeah, I know these are all big companies too, but we take what we can get. In the meantime, work on small victories. In my local grocery store, Melitta sells coffee filters 40 to a pack for an outrageous price that works out to 6 cents per unit. The bagged private-label bulk filter 150-packs that are sitting right near these: 75% less at 1.5 cents per unit. Why would anyone buy Melitta's? I can feel my eyes glazing over already with this one, so let's hope that AppaGoogaGigaCoolPhone device comes out soon so I have something more interesting to talk about than discount paper goods.
  • Keep track of your domain names!!! You won't necessarily get the renewal notice. Go into your registrar's interface now, and if there are any valuable ones in there, renew them for 5 or 10 years. I thought I was on top of my stable of names until I remembered one that I paid several thousand dollars for. Not on the list! It had expired in November and I had not received the renewal notices. This is common, as the registrar pointed out: "Our renewal notice might have been blocked as spam." Great. (Luckily, I got it back.) Spring is the time for renewal. Do this now. (You might also want to take steps to lock your names to prevent some unscrupulous thief from moving your domain by submitting a false transfer request.) To domain registrars: a value-added service might be to offer a snail-mail renewal notice (you know, the kind Network Solutions used to send out) for anyone paying for premium service, for say an extra fee of $5/yr.

Posted by Andrew Goodman




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