Do pop-ups work? This one got my attention:
"Stop paying 99 cents per song."
I know Napster is old news (and reinvented) but now that everyone's got an iPod, this is an amazingly effective ad. I'm one of those dumb people who has actually paid 99 cents for a song. :)
And without any segue, happy birthday, Yahoo. Where do I start? What more can be said? The amazing thing is, you're ONLY ten years old. Overture and Google are ONLY seven. Google AdWords, PPC version -- only three. GMail -- just a baby.
The next ten should be fun!
Posted by Andrew Goodman
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