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Paid search training - March 22, 2010 with Page Zero Media
Thursday, April 14, 2005

On Yahoo's New Small Business Websites

One thing about Yahoo's new template website offering (free and connected to a listing in Yahoo Local) is that, from the standpoint of basic utility, these "simple" sites will often outdo the overly elaborate but stupid sites small businesses sometimes invest in.

Generally speaking, I think a template site is not good enough. But it's better than the site I tried to use yesterday, for example. A chain of four animal hospitals in Toronto has a pretty-looking website. That's nice. But it doesn't have phone numbers anywhere. When you click "contact us," you get a form. So it takes a couple more searches and clicks to find a listing (on some other site) that actually has the phone number, and a little while longer confirming that the place you really want is the place that's listed. It makes my head hurt sometimes.

Anyway, go Yahoo. Who said the era of "the Internet with training wheels" was over?

Posted by Andrew Goodman




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