Yahoo's Susan Decker talks to TheStreet.com about the robustness of the search advertising market. Probably the most important trend she notes is the confidence gained as advertisers do a more careful job of measuring their returns. On the supposed dropoff in keyword pricing, she said:
"It's really hard to make conclusions by going out and sampling prices and keywords, which is something that happened last quarter. There was a bit of an intraquarter discussion and a little controversy over whether pricing was falling off or not."
Posted by Andrew Goodman
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