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Monday, May 02, 2005

Consumer Behavior to Drive Local Search

The massive shift of local search is coming, and faster than most people think, says Stefanie Olsen. As with most developments in business, consumers will simply force local businesses to get on the "Internets."

Until recently, local search was one of those cool, futuristic things that are coming any day now, just not anytime soon. Andrew probably knows all about this sector, but I have no clients for whom local search is necessary, so it's still a bit of a mystery to me.

With the rash of developments in local search tech such as maps, mobile search and so on, the groundwork is quietly being laid all around us. Could it be that we'll never see another 50 pound yellow book on our doorsteps again? Could we be so lucky?

Smart marketing consultants would do well to get on the bandwagon now, before the space gets crowded. SEM agencies stand to make a lot of money from the latest example of the internet rendering more dead tree media obsolete.

Posted by Cory Kleinschmidt




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