(via ADBUMB): The Boston Globe is going to be selling an offline ad through an online auction process. Formerly $39,500, this ad spot will begin at $15,000 and go up in $500 increments, through an "eBay-style" auction at its site BostonWorks.com.
So it's starting to happen. Media buying is being revolutionized. This technique should soon spread like wildfire. The distinction between online and offline media will begin to blur a bit...
Posted by Andrew Goodman
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