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Saturday, May 21, 2005

Really, Really, Not an Unportal (For Sure Now)

Danny sums up industry reaction to Google's homepage 'fusion' initiative. He neglected to add "... and Andrew Goodman took off early for the Victoria Day long weekend." Since I don't blog and drive, or blog and golf, my reaction is still in beta.

Probably, though, the appropriate reaction to the opportunity to spend a sunny Saturday setting up a personalized home page to replace a perfectly-functioning My Yahoo page, when I could be planting the garden with Mom & Dad, would be to focus on the plants.

A micro-comment might be that Google's unique approach to RSS (within GMail but presumably also in the fusion environment as well) will add yet another way that people can read content via feeds, thus speeding adoption. Choosing an RSS reader is getting to be a full-time job. For some reason, I now have several on the go, including the Firefox browser. But ultimately I expect to just use My Yahoo.

That in itself is a topic and a trend that is worthy of a separate full-length treatment. RSS is great, but could it be heading for the same disastrous clutter-fest as email, where advertisers and spammers crowd out what was once a good thing?

I'm also working hard on some updates on the contextual advertising game and the web analytics space. Or is it hardly working?

Posted by Andrew Goodman




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