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Wednesday, May 18, 2005

Search Referral Data for this Here Site

Here at Traffick we've been using ClickTracks Optimizer to analyze our site traffic. It's a pleasing, intuitive experience to use ClickTracks. (If you're scoring at home, ClickTracks Optimizer is the mid-priced product. If you're shopping for analytics, take care to get the version that's right for your needs. Buying Pro when you really need Analyzer might be a bit like taking home a cute little kitten and finding out you owned a panther. Or vice-versa.)

The various metrics services have been giving us regular search referral market share updates lately, and I've been offering regular updates. Some say Yahoo is coming on strong; others (like Netratings) have them well back of Google.

Anyway, the rough count of "percentage of search queries referred" for this site in April -- taking into account that there may be a few ways of interpreting some referrals -- is as follows:

Google 50%
Yahoo 22%
MSN 10%
AOL, Ask Jeeves: both under 2%
A bunch of others: between 0.2% and 1.0%.

We rarely pay for any kind of sponsored links referring traffic to this particular site, so those numbers are for organic search only.

People keep telling me they're keeping a close eye on MSN, because "Microsoft doesn't like to lose." I'm still awaiting the evidence. As we can see from the above, another apparent behemoth -- AOL -- lost badly. It's fallen off a cliff.

One interesting trend is the increase in what we believe might be regular readership via RSS feeds. I suspect the analytics services need to buckle down and offer a better breakdown of those kinds of visitors. What if someone has syndicated this blog on their Firefox browser? Would that show up merely as a direct navigation similar to visiting via a bookmark? Probably.

Your mileage may vary.

Posted by Andrew Goodman




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