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Saturday, June 25, 2005
(via PaidContent) Bambi Francisco's recent column on Marketwatch, essentially an interview with Kevin Lee, discusses what Kevin thinks about Google's mysterious payment system:
As Lee sees it, the true potential power that Google would have, if the world's biggest search engine were to offer an electronic wallet of its own, is to be the facilitator of digital media swapped back and forth on the Web.
The "real killer application potential of Google payments [is] pay-per-view content," Lee said in an e-mail.
If Kevin's prediction is true, and I'm starting to think he may be right, this will have huge implications for online content. Maybe at last a true micropyament system will emerge, one that will not only be viable, but endorsed by a major player like Google.
If it happens, you can probably kiss AdSense goodbye. Who will need to run contextual ads (which are crap, in my opinion) when you can charge pennies for an article and make the same amount with no advertising?
Posted by
Cory Kleinschmidt
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D'oh!
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