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Tuesday, June 14, 2005

TV Ads Suck, AOL Decides

...so they plowed a big budget into search to attract people to their new portal.

Amazingly, this puts AOL ahead of the curve!

I don't hear the clatter of thousands of dominoes falling just yet, but the migration of dollars from broadcast to online advertising should accelerate as stories like this get around.

Posted by Andrew Goodman




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